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Introduction to Marketing Prof Carl McDaniel

Introduction to Marketing von Prof Carl McDaniel

Introduction to Marketing Prof Carl McDaniel

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Zusammenfassung

Offers students the ability to recognize how much marketing principles play a role in their day-to-day lives. This title enables students to experience marketing through billboards, television commercials, and in the cereal aisle at the grocery store.

Introduction to Marketing Zusammenfassung

Introduction to Marketing Prof Carl McDaniel

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."

Inhaltsverzeichnis

Part 1: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part 2: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Decision Support Systems and Marketing Research. Part 3: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. Part 4: DISTRIBUTION DECISIONS. 13. Marketing Channels. 14. Supply Chain Management. 15. Retailing. Part 5: PROMOTION AND COMMUNICATION STRATEGIES. 16. Promotional Planning for Competitive Advantage. 17. Advertising and Public Relations. 18. Sales Promotion and Personal Selling. Part 6: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price. Part 7: TECHNOLOGY-DRIVEN MARKETING. 21. Consumer Relationship Management (CRM).

Zusätzliche Informationen

GOR006102683
9780538754873
0538754877
Introduction to Marketing Prof Carl McDaniel
Prof Carl McDaniel
Gebraucht - Sehr Gut
Broschiert
Cengage Learning, Inc
2010-04-05
804
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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