This guide to writing answers the following questions: What do I really need to learn to be a more effective writer?; How do I grab my reader's attention and hold it?; How can I be more persuasive in my letters, reports and presentations?; How can I write more effective proposals?; How formal should my reports, proposals, emails and letters be?; and, How can I organise my letters, reports and presentations in a more logical way? It is a practical book packed with examples, including more than 50 letters on everyday topics.