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Reorganize for Resilience Ranjay Gulati

Reorganize for Resilience von Ranjay Gulati

Reorganize for Resilience Ranjay Gulati


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Zusammenfassung

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.

Reorganize for Resilience Zusammenfassung

Reorganize for Resilience: Putting Customers at the Center of Your Business Ranjay Gulati

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're customer-focused, but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid silos they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators. Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati exploresthe five levers of resilience: * Coordination: Connect, eradicate, or restructure silos to enable swift responses. * Cooperation: Foster a culture that aligns all employees around the shared goals of customer solutions. * Clout: Redistribute power to bridge builders and customer champions. * Capability: Develop employees' skills at tackling changing customer needs. * Connection: Blend partners' offerings with yours to provide unique customer solutions.

Über Ranjay Gulati

Ranjay Gulati is the Jaime and Josefina Chua Tiampo Professor of Business Administration at the Harvard Business School.

Inhaltsverzeichnis

Contents Introduction How Resilient is Your Organization? The Key is Customer Centricity Chapter One Building a Resilient Organization The Process and the Tools for Systemic Integration Chapter Two Lever 1: Coordination Aligning Activities and Information Around the Customer Axis Chapter 3 Lever 2: Cooperation Ensuring Attitudes and Behaviors Are Customer-Focused Chapter Four Lever 3: Clout Empowering Customer Champions Chapter Five Lever 4: Capabilities Developing the Skills to Cope with Changing Customer Needs Chapter Six Lever 5: Connections Forging External Links to Stay Strong and Flexible Conclusion Toward Greater Customer Centricity Using the five levers to increase your resilience

Zusätzliche Informationen

GOR012006532
9781422117217
1422117219
Reorganize for Resilience: Putting Customers at the Center of Your Business Ranjay Gulati
Gebraucht - Wie Neu
Gebundene Ausgabe
Harvard Business Review Press
20100104
288
N/A
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