Sparked with wry wit and humor, this clever and insightful text provides clear and undeniable evidence that the stock market is, in the author's view, inefficient, and that important aspects of market behavior cannot be explained by models based on rational economic behavior. Intended for Financial Markets and Institutions, and Money and Capitals Markets courses at the undergraduate level. *Tackles important issues in today's financial market in a highly conversational and entertaining manner that will appeal to most students, with relatively short, 'punchy' paragraphs that entice readers to go on. *Provides clear explanations of the CAPM and the APT. *Analyzes the characteristics of individual stocks that are associated with high returns. *Predicts international stock returns. *Considers why cheap, profitable, and low risk stocks tend to produce a high return. *Looks into such areas as the payoffs to risk liability, profitability, and a stock's performance in past periods.