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International Entrepreneurship Robert A. Hisrich

International Entrepreneurship von Robert A. Hisrich

International Entrepreneurship Robert A. Hisrich


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Zusammenfassung

The broad-ranging yet in-depth content is accompanied by a wealth of pedagogical material including an instructors manual on CD-ROM, and numerous cases and exercises within the text.

International Entrepreneurship Zusammenfassung

International Entrepreneurship: Starting, Developing, and Managing a Global Venture Robert A. Hisrich

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture focuses on the need for every entrepreneur to at least consider entering the global market in today's hyper competitive world. As an ever-growing number of countries become market oriented and developed, the distinction between foreign and domestic markets is becoming less pronounced, and entrepreneurs increasingly need to develop skills to identify opportunities and then manage these opportunities on a global basis. International Entrepreneurship is an ideal resource for students, professors, government officials, and practitioners throughout the world who are interested in this vital, growing area.

Über Robert A. Hisrich

Robert D. Hisrich (Ph.D.) is the Garvin Professsor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. He is also president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and Ph.D. degrees from the University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored and co-authored twenty-one books including Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Eigth Edition (with Micheal P. Peters and Dean A. Shepherd, McGraw-Hill, 2010), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011) and Technology Entrepreneurship: Creating, Capturing, and Protecting Value (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2010). He has written over 300 articles on entrepreneurship, international business management, and venture capital. He has instituted academic and training programs in Hungary, Russia, and China.

Inhaltsverzeichnis

PART I. INTERNATIONAL ENTREPRENEURSHIP AND ENTREPRENEURSHIP OPPORTUNITIES 1. Importance of International Entrepreneurship 2. Globalization and the International Environment 3. Cultures and International Entrepreneurship 4. Developing the Global Business Plan Sample Global Business Plan Cases -- Part 1 Motrada Ltd. Parsek LLC Beijing Sammies Trimo PART II. ENTERING THE GLOBAL MARKET 5. Selecting International Business Opportunities 6. International Legal Concerns 7. Alternative Entry Strategies Cases -- Part 2 Fitz-Ritter Wine Estate Mamma Mia Federal Express UniMed & EduMed PART III. MANAGING THE GLOBAL ENTREPRENEURSHIP ENTERPRISE 8. Global Monetary System 9. Global Marketing & R&D 10. Global Human Resource Management 11. Implementing and Managing a Global Entrepreneurial Strategy 12. Global Family Business Cases -- Part 3 Logisys Sedo.com Fasteners for Retail The Vega Food Company Reliance Industries

Zusätzliche Informationen

GOR010317806
9781412957984
1412957982
International Entrepreneurship: Starting, Developing, and Managing a Global Venture Robert A. Hisrich
Gebraucht - Gut
Broschiert
SAGE Publications Inc
20090201
640
N/A
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