Up is Where We Go From Here is the essential guide to setting up your own business. Written in a clear, concise manner it's full of practical advice which has been set out in an easy-to-read A-Z format, taking you on an alphabetical journey through the key issues in new business start ups. From Accounts to Contracts, from Marketing to VAT, this book will be your guide as you take the plunge and set up on your own. In this book Robert Stell touches not only upon the practicalities of running and developing a business, but looks at the mindset of someone who wishes to be successful as well. This is not a 'get rich quick' manual, it is more of a 'how to survive' manual. The attrition rate for small businesses is high, but with this book you can avoid many of the pitfalls. Up is Where We Go From Here is the indispensable companion for your start up journey.