A whack on the side of the head - mental sex, what is creative thinking, mental locks, opening mental locks, getting whacked, summary; the right answer - learning how to think, consequences, the second right answer, change your questions, summary; that's not logical - soft and hard association quiz, soft and hard thinking, the creative process, that's not logical, making the strange familiar, the water model of finance, poverbs, the meaning of life, summary; follow the rules - patterns the rules of the game, challenging the rules, follow the rules, the Asian phenomenon, stay a sacred cow, summary; be practical - our imaginative seedbed, what if?, imagine how others would do it, imagine you're the idea, the stepping stone, be practical, summary; play is frivolous - the moment of conception, laught at it, have fun, the moebius stepping stone, twelve-sided fun, summary; that's not my area - the solar cell, that's not my area, cross-fertilization, be an explorer, summary; avoid ambiguity - thinking ambiguously, paradoxes, consult an oracle, listen to your dreams, heraclitus, summary; don't be foolish - going along, benefits of conformity, groupthink; consult a fool, put on your fool's cap, reserve your viewpoint, the fools and the rules, summary; to err is wrong - hits and misses, a different logic, is failure bad?, is success good?, flex your risk muscle, summary; I'm not creative - self-fulfilling prophecies, summary; a whack on the other side of the head - the return visit to the creativity teacher, be dissatisfied, map out your plans, take a whack at it, get support, have something at stake, get rid of excuses, be courageous, give yourself a deadline, fight for it, be persistent; examination; about the author.
