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Business Essentials, Global Edition Ronald Ebert

Business Essentials, Global Edition von Ronald Ebert

Business Essentials, Global Edition Ronald Ebert


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Business Essentials, Global Edition Zusammenfassung

Business Essentials, Global Edition Ronald Ebert

For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab(R) not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Inhaltsverzeichnis

Part 1: The Contemporary Business World 1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business 5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations 8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage 11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions 14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management 16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendices Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management Glossary Index

Zusätzliche Informationen

GOR007770698
9781292152240
1292152249
Business Essentials, Global Edition Ronald Ebert
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
20160531
696
N/A
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