Introduction: why a sales system matters, why it's so hard, and how this book will help you take daily action without overwhelm
Section 1: More Sales Clarity
Chapter 1: I'm just no good at selling The huge impact of this one small belief
Chapter 2: The Function of Selling Definition, stereotypes and myth-busting
Chapter 3: Do You have a Sales Problem? Diagnose the ways you are stopping clients buying from you
Section 2: More Sales Confidence
Chapter 4: The Essential Ingredients for Sales Success What established and new entrepreneurs need to know about why people buy (or don't)
Chapter 5: Your Step-by-Step Sales System Your roadmap to promoting with confidence and growing your sales
Chapter 6: The Buyer Cycle The practical steps in your client's journey to a HELL YES
Section 3: More Sales Efficiency
Chapter 7: 30 Days of Implementation A month's worth of done for you prompts to help you stay on track with your sales activity (even when time is scarce)
Chapter 8: Boundary Setting and Consent Dos and don'ts and processes to follow for selling in the DMS, discovery calls and proposal documents
Chapter 9: Sales Messaging Made Simple How to ensure your client can make an easy, informed decision every time
Conclusion: Glossary of sales and marketing terms and 100 reasons why the world needs your small business to make more sales
