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Thinking About Answers Seymour Sudman

Thinking About Answers von Seymour Sudman

Thinking About Answers Seymour Sudman

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Zusammenfassung

Attempts to question what answers mean and how people understand the world around them and communicate to one another. The book joins methods research with cognitive psychology to look at the survey as a social conversation and to investigate the meanings of answers respondents give to researchers.

Thinking About Answers Zusammenfassung

Thinking About Answers: Application of Cognitive Processes to Survey Methodology Seymour Sudman

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

Über Seymour Sudman

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana--Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey--Bass, 1982) which he wrote with Norman M. Bradburn. NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago. NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

Inhaltsverzeichnis

1. Introduction. 2. Methods for Determining Cognitive Processes and Questionnaire Problems. 3. Answering a Survey Question: Cognitive and Communicative Processes. 4. Psychological Sources of Context Effects in Survey Measurement. 5. The Direction of Context Effects: What Determines Assimilation or Contrast in Attitude Measurement. 6. Order Effects Within a Question: Presenting Categorical Response Alternatives. 7. Autobiographical Memory. 8. Event Dating. 9. Counting and Estimation. 10. Proxy Reporting. 11. Implications for Questionnaire Design and the Conceptualization of the Survey Interview.

Zusätzliche Informationen

GOR009244790
9780787901202
0787901202
Thinking About Answers: Application of Cognitive Processes to Survey Methodology Seymour Sudman
Seymour Sudman
Gebraucht - Sehr Gut
Gebundene Ausgabe
John Wiley & Sons Inc
19951026
304
N/A
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