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Communication for Business Shirley Taylor

Communication for Business von Shirley Taylor

Communication for Business Shirley Taylor


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Zusammenfassung

This text provides information for anyone who is working or training in a professional, managerial, administrative or secretarial role which demands effective communication and business English skills.

Communication for Business Zusammenfassung

Communication for Business Shirley Taylor

The third edition of Communication for Business will be helpful for anyone who is working or training in a professional, managerial, administrative or secretarial role which demands effective communication and Business English skills. This new edition is a comprehensive textbook, workbook and reference book. It aims to stimulate interest in the use of English so that it can be written accurately, clearly and concisely. Each self-contained unit contains all the theory, specimens, suggested layouts and explanations which aim to develop understanding and initiative. Units are organised flexibly so that users can choose an appropriate learning sequence.

Communication for Business Bewertungen

Reviewers of this text have praised the way it approaches the subject matter:"A good example of effective communication in its own right.""Very easy to read and understand.""Exercises closely reflect the style followed in examinations.""Good use of examples throughout.""The language grading is appropriate and exercises/assignments are very interesting and realistic.""The assignments given are from an easy to difficult pace. Students' momentum can gradually be built up to handle more difficult tasks."

Inhaltsverzeichnis

Section 1: The Nature of Communication. Unit 1. An overview: Unit 2. Oral communication. Unit 3. Use of English. Section 2: Business letters. Unit 4. Introducing the business letter. Unit 5. Rules of good writing. Unit 6. Recruitment correspondence. Section 3: Telecommunications. Unit 7. Email and fax messages. Section 4: Internal Communication. Unit 8. Memoranda. Unit 9. Reports. Unit 10. Meetings documentation. Section 5: Persuasive Communication. Unit 11. Circulars and sales letters. Unit 12. Publicity material. Unit 13. Newsletters. Unit 14. Notices and advertisements. Unit 15. Leaflets. Unit 16. Invitations. Section 6: Visual Communication. Unit 17. Form design. Unit 18. Questionnaires. Unit 19. Visual presentation. Section 7: Reformulating and Summarising. Section 8: Comprehension. Appendix. Breakdown of examination questions by topic. Assessment. Examination questions. Index

Zusätzliche Informationen

GOR006850164
9780582381643
0582381649
Communication for Business Shirley Taylor
Gebraucht - Sehr Gut
Broschiert
Pearson Education Limited
1999-05-06
368
N/A
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