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Building Your eBay Traffic the Smart Way Sinclair

Building Your eBay Traffic the Smart Way von Sinclair

Building Your eBay Traffic the Smart Way Sinclair


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Zusammenfassung

Using a datafeed to export your eBay auction listings, your items can now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's Froogle service, this book gives you dozens of strategies for reaching people whose only goal is to buy.

Building Your eBay Traffic the Smart Way Zusammenfassung

Building Your eBay Traffic the Smart Way Sinclair

What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds. Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists? Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems - like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers! Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!

Über Sinclair

Sinclair is the author of the phenomenally successfuleBay the Smart Way series, and has been interviewedby Entrepreneur magazine as well as onmore than 100 radio programs.

Inhaltsverzeichnis

I. INTRODUCTION 1. Introduction to New Selling Opportunities 2. The New Data Feed Marketplace II. THE BASICS 3. Customer Service 4. Copy Writing 5. Writing Headings 6. Advanced Photography Techniques III. BEYOND THE BASICS 7. Database, the Key to Business Success 8. eBay Auctions and Stores 9. Creating Froogle Ads 10. Creating Yahoo ads 11. Creating Ads for Other Marketplaces 12. Web Portals IV. MAKING IT ALL WORK 13. Auction Management Services 14. eCommerce Software 15. Developing a Multi-URL Website 16. Developing a Data Feed Strategy V. SPECIAL TECHNIQUES 17. Getting Found by the Search Engines 18. Using Email 19. Community 20. Cross Selling 21. Advertising 22. Information Centers 23. Building Your Brand 24. International Selling 25. Other Online Marketing Techniques

Zusätzliche Informationen

GOR004492147
9780814472699
0814472699
Building Your eBay Traffic the Smart Way Sinclair
Gebraucht - Sehr Gut
Broschiert
Amacom
20040801
271
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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