This text uses extensive statistical and documentary evidence to illustrate how football works as a business, and the techniques of business strategy to explain why some clubs are winners and others are not. After a historical description of football's finances, it moves to a contemporary analysis of the current state of the game financially, and also provides a number of general questions that should be of interest to students of business and economics. Embedded in the text are various analyses of the modern English game, including a league table of major teams that compares success on the field with that off the field since the war.