Capturing New Markets: How Smart Companies Create Opportunities Others Don't Stephen Wunker

Name: Capturing New Markets: How Smart Companies Create Opportunities Others Don't von Stephen Wunker
SKU: 9780071767446
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't Stephen Wunker

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Zusammenfassung

Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock in early domination

Capturing New Markets: How Smart Companies Create Opportunities Others Don't Zusammenfassung

Capturing New Markets: How Smart Companies Create Opportunities Others Don't Stephen Wunker

"Wunker has produced an excellent and very accessible book on corporate strategy that should be of great value both to entrepreneurs and managers looking to move established businesses in new directions" Decision, January 2012

Über Stephen Wunker

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world's first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen's research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.

Inhaltsverzeichnis

Introduction 1: Why new markets matter 2: Finding new markets 3: Assessing new markets 4: Finding the foothold 5: Two Paths to market penetration 6: When do early movers win? 7: Locking in leadership 8: Creating a Company cabability to tackle new markets

Zusätzliche Informationen

Sku

GOR007045875

ISBN 13

9780071767446

ISBN 10

0071767444

Titel

Capturing New Markets: How Smart Companies Create Opportunities Others Don't Stephen Wunker

Autor

Stephen Wunker

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

McGraw-Hill Education - Europe

Datum

2011-06-16

Anzahl der Seiten

272

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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