In this book, students will learn various methods of designing fashion, how to create and use inspirations, how fabric and colour strengthen a designer's viewpoint, how to create dynamic fabric stories that form well-merchandized groups, and how to refine their own vision as a fashion designer. By mastering key principles, students will develop and refine their creativity and increase their understanding of what makes a successful design. In these pages, assignments challenge the reader to go from conceptual understanding of these principles to their practical application. Interviews with fashion industry leaders give the reader inside information on what makes a successful fashion designer today. The final chapter provides full preparation for the professional world, including putting together a portfolio, writing a CV and interview technique.