January 1994 marks the 10th anniversary of this personal computer breakthrough. A household word now, the Mac phenomenon marked a watershed point in techno-popular culture as it pointed the way for all future machines. It raised the standard of what one could demand of a personal computer, raised the number of people who could master the use of a more capable, user-friendly one, and raised the stakes of what competing computer companies (like Bill Gates of the emerging Microsoft) could produce, sell and earn in the rapidly developing area of PC programming and research. It catapulted the computer industry into an uncharted territory, a mix of technics, economics and show biz.