About the Author.
Acknowledgments.
Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc.
Prologue: Capitalism at the Crossroads.
I. MAPPING THE TERRAIN.
1. From Obligation to Opportunity.
The Great Trade-Off Illusion.
The Greening Revolution.
Shattering the Trade-Off Myth.
Breaking Free of Command-and-Control.
Beyond Greening.
Raging Against the Machine.
Smart Mobs Versus Smart Globalization.
Becoming Indigenous.
The Road Ahead.
Overview of the Book.
Notes.
2. Worlds in Collision.
The Three Economies.
The Money Economy.
The Traditional Economy.
Nature's Economy.
Collision Course.
New Lenses on the Global Market.
Developed Markets: Reducing Corporate Footprint.
Emerging Markets: Avoiding the Collision.
Traditional Markets: Understanding Real Needs.
The Value Proposition.
Notes.
3. The Sustainable Value Portfolio.
Sustainability Buzzwords.
Elements of Shareholder Value.
The Buzzword Sort.
Connecting the Dots: The Sustainable Value Portfolio.
Growing Profits and Reducing Risk Through Pollution Prevention.
Enhancing Reputation and Legitimacy Through Product Stewardship.
Accelerating Innovation and Repositioning Through Clean Technology.
Crystallizing the Firm's Growth Path and Trajectory Through Sustainability Vision.
Charting the Sustainable Value Portfolio.
The Road to Sustainability.
Pursuing the White Space.
Notes.
II. BEYOND GREENING.
4. Creative Destruction and Sustainability.
Continuous Improvement Versus Creative Destruction.
Greening = Continuous Improvement.
Beyond Greening = Creative Destruction.
From Textile Dyes to Biomaterials.
Using Carbon Dioxide to Change the World.
Whole Systems Thinking.
Reinventing the Wheels.
Technologies of Liberation.
Eating Your Own Lunch.
Notes.
5. The Great Leap Downward.
On the Horns of a Dilemma.
The Tip of the Iceberg.
Creative Creation.
Driving Innovation from the Base of the Pyramid.
Connecting the World.
Power to the People.
Food, Health, and Hope?
A New Development Paradigm.
Taking the Leap.
Notes.
6. Reaching the Base of the Pyramid.
BOP Pioneers.
It's the Business Model, Stupid.
Removing Constraints.
Increasing Earning Power.
Creating New Potential.
Assessing Sustainability Impact.
Village Phones: The Triple Bottom Line.
The MNC Advantage.
A Common Cause.
Notes.
III. BECOMING INDIGENOUS.
7. Broadening the Corporate Bandwidth.
Learning from Ladakh.
The Post-Development Challenge.
Radical Transactiveness.
Fanning Out: Extending the Scope of the Firm.
Fanning In: Integrating Diverse and Disconfirming Information.
From Transparency to Transactiveness.
From Alien to Native.
Notes.
8. Developing Native Capability.
Expanding Our Concept of the Global Economy.
Engage First, Design Second.
Coinvent Custom Solutions.
Experiment with Low-Cost Probes.
Fly Under the Radar.
Work with Nontraditional Partners.
Build Social, Not Legal, Contracts.
Moving Beyond the Transnational Model.
Notes.
9. Toward a Sustainable Global Enterprise.
Draining the Swamp.
The Next Tsunami
Becoming Indigenous.
Avoid the Top-Down Bias.
Think as a Disrupter.
Reinvent Cost Structures.
Transform the Meaning of Scale.
Align the Organization.
Building the Cathedral.
Postscript.
Notes.
Index.
