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Attention Economy Thomas H. Davenport

Attention Economy von Thomas H. Davenport

Attention Economy Thomas H. Davenport


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Zusammenfassung

Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This book argues that businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple the workplace.

Attention Economy Zusammenfassung

Attention Economy: Understanding the New Currency of Business Thomas H. Davenport

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Attention Economy Bewertungen

Getting the Attention You Need, Davenport and Beck. (August/September 2000); Putting the Enterprise Into the Enterprise System (July/August 1998); Saving ITs Soul (March/April 1994)

Über Thomas H. Davenport

Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business.

Inhaltsverzeichnis

1 A New Perspective on Business: Welcome to the Attention Economy 2 Attention, the Story So Far: What Attention Is and Isn't 3 Doing a Number on You: The Measurement of Attention 4 From Amoebas to Apes: The Psychobiology of Attention 5 Luddites Beware: Attention Technologies 6 The Hidden Persuaders: Lessons from the Attention Industries 7 Eyeballs and Cyber Malls: E-Commerce and Attention 8 Command Performance: Leadership and Attention 9 Focused Choices and Global Resources: Strategy and Attention 10 Off the Org Chart: Organizational Structure and Attention 11 You've Got (Lots and Lots of) Mail : Managing Information, Knowledge, and Attention 12 From Myopia to Utopia: The Future of the Attention Economy

Zusätzliche Informationen

GOR003110852
9781578518715
1578518717
Attention Economy: Understanding the New Currency of Business Thomas H. Davenport
Gebraucht - Sehr Gut
Broschiert
Harvard Business Review Press
20020723
272
N/A
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