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The Strategy and Tactics of Pricing Thomas Nagle

The Strategy and Tactics of Pricing von Thomas Nagle

The Strategy and Tactics of Pricing Thomas Nagle

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Zusammenfassung

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.

Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing Zusammenfassung

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Thomas Nagle

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Inhaltsverzeichnis



1. Strategic Pricing: The Key to Realizing Your Profit Potential.


2. Costs: How Should They Affect Your Pricing Decisions?


3. Financial Analysis: Pricing for Profit.


4. Customers: Understanding and Influencing the Purchase Decision.


5. Competition: Making Moves and Managing Expectations.


6. Pricing Strategy: Managing Your Market Proactively.


7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.


8. Value-Based Sales and Negotiation: Influencing Customer Behavior.


9. Segmented Pricing: Separating Markets to Price on Value.


10. Pricing in the Marketing Mix: Integrating Strategy.


11. Channel Pricing: Managing Pricing through Intermediaries.


12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.


13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.


14. Ethics and the Law: Understanding the Constraints on Pricing.

Zusätzliche Informationen

GOR002667298
9780130262486
013026248X
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Thomas Nagle
Thomas Nagle
Gebraucht - Sehr Gut
Gebundene Ausgabe
Taylor & Francis Inc
2001-11-28
398
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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