The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Thomas Nagle
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The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Zusammenfassung
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing Zusammenfassung
The Strategy and Tactics of Pricing Bewertungen
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability."
Scott Heekin-Canedy
President and General Manager
The New York Times
"...a roadmap to profitable growth, this book helps you put the theories into
practice and deliver measurable results."
Mark A. Kopelman
Vice President, Strategy and Marketing
RR Donnelley
"Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers."
Keith Bradley, President
Ingram Micro, North America
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights."
Philip Kotler
Northwestern University
"For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals."
Eric Mitchell, President
The Professional Pricing Society
Inhaltsverzeichnis
Chapter 1 Tactical Pricing
Chapter 2 Pricing Strategy
Chapter 3 Value Creation
Chapter 4 Price Structure
Chapter 5 Price and Value Communication
Chapter 6 Pricing Policy
Chapter 7 Price Level
Chapter 8 Costs
Chapter 9 Financial Analysis
Chapter 10 Competition
Chapter 11 Channels of Distribution
Chapter 12 Pricing Over the Product Life Cycle
Chapter 13 Price and Value Measurement
Chapter 14 Ethics and the Law
Zusätzliche Informationen
GOR001958033
9780131856776
0131856774
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Thomas Nagle
Gebraucht - Sehr Gut
Gebundene Ausgabe
Taylor & Francis Inc
2005-12-21
368
N/A
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