"Masterful and pithy." - Winston Fletcher, Chairman of the Advertising Association "Enjoyable and dangerously candid." - Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge. Tim Ambler teaches Global Marketing at London Business School