How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, 'No, we don't take cold calls,' at you? Perhaps you've been told you can't be put through because the company has a no-name policy. Or you've been asked to send in some information to an info@ email address. If so, then this book is for you. In it, you'll learn exactly how to beat those bothersome gatekeepers once and for all; how to make frustrating cold calls a thing of the past; and how to get more leads from senior decision-makers in three easy steps! And all by avoiding the BIG mistakes most people don't know they're making on LinkedIn. If you're serious about making business-to-business sales in the 21st Century, then this book is for you!