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The Strategic Partnering Handbook, 4e Tony Lendrum

The Strategic Partnering Handbook, 4e von Tony Lendrum

The Strategic Partnering Handbook, 4e Tony Lendrum


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Zusammenfassung

Guides in creating successful partnerships and alliances both within and across borders. This book features strategies coupled with case studies and examples. It argues that for businesses to grow and achieve competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.

The Strategic Partnering Handbook, 4e Zusammenfassung

The Strategic Partnering Handbook, 4e Tony Lendrum

The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

Über Tony Lendrum

Tony Lendrum is Director of Strategic Partnering Pty Ltd, a management consulting firm he formed in September 1994 to work specifically with organisations interested in pursuing the benefits of strategic partnering. . He has worked extensively with Australian and international organisations in both the public and private sectors, and is a regular speaker and facilitator at various management seminars and forums

Inhaltsverzeichnis

About the author

Preface

Acknowledgments

PART 1 THE ENVIRONMENT

Chapter 1An introduction to strategic partnerships

Chapter 2Organisational structure

Chapter 3Partnerships, competitive advantage and the fit with strategy

Chapter 4Corporate culture

PART B THE STRATEGIC PARTNERING PROCESS

Chapter 5 Introduction: motivators, steps and outcomes

Chapter 6 A process for partnering/alliancing with customers and suppliers: the twelve steps

PART C THE PARTNERING AND ALLIANCE MANAGER

Chapter 8 Managing change and complexity in partnering and alliance relationships

Chapter 9 Strategic partnering and alliance managers

Chapter 7Linking measurement, performance, risk/benefit and remuneration

PART D CASE STUDIES IN STRATEGIC PARTNERING AND ALLlANCING

Case Study 1 Alcoa and Honeywell A global alliance from humble beginnings

Case Study 2 Transfield Services and Worley A tale of two companies

Case Study 3 The Sydney Water Journey A strategic 'triple bottom line' approach to relationship management

Index

Zusätzliche Informationen

GOR003715036
9780074713266
0074713264
The Strategic Partnering Handbook, 4e Tony Lendrum
Gebraucht - Sehr Gut
Gebundene Ausgabe
McGraw-Hill Education - Europe
2004-01-16
350
N/A
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