Key Strategy Tools (Travel Edition): The 80+ Tools for Every Manager to Build a Winning Strategy Vaughan Evans
Empowers managers with over 75 key strategic tools to ensure both short-term and long-term success for their business,repackaged exclusively for travel in a smaller mass format.
Über Vaughan Evans
Vaughan Evans has been a strategy consultant since the mid-1980s, working with a broad range of corporate clients, from small firms to global giants, and with over 50 financier clients, both structured lenders and private equity. For the last ten years he has been independent, specialising in business strategy, business planning and strategic due diligence. Vaughan is a graduate of Downing College, Cambridge and a Sloan Fellow with distinction of London Business School. He has written four previous books including, The Financial TimesEssential Guide to Writing a Business Plan.
Inhaltsverzeichnis
Introduction The seven building blocks for drawing up a winning strategy... and the 75+ tools and techniques to help you build them, some essential, others useful and potentially valuable in certain situations. Block I: Setting Goals and Objectives Overview Essential tools and techniques * Assessing shareholder value Useful tools and techniques * Economic Value Added (Stern Stewart) * Balanced Scorecard (Kaplan & Norton) * Core Values (Collins & Porras) * Business as a community (Handy) * Assessing stakeholder value * Avoiding short-termism * Adjudging corporate social responsibility Block II: Forecasting Market Demand Overview Essential tools and techniques * Segmenting your business * The PDDF Approach * Dealing with inflation * Smoothing through moving averages * Pilot market testing Useful tools and techniques * The 80/20 Principle (Pareto) * Survey method of buyers' intentions * Delphi method * Controlled experiments * Simulated market conditions * Trend projection * Regression analysis * Barometric method (NBER) Block III: Gauging Industry Competition Overview Essential tools and techniques * The Five Forces (Porter) * Assessing customer purchasing criteria * Assessing key success factors Useful tools and techniques * A fifth force - the environment? * A sixth force - complements? * PESTEL analysis (Eilert) * Redefining boundaries, revisiting segmentation Block IV: Rating Competitive Position Overview Essential tools and techniques * Market share * Rating against key success factors * Assessing implications for market share gain * Tracking over time Useful tools and techniques * The Value Chain (Porter) * Distinctive Competencies (Snow & Hrebiniak) * Core Competencies (Hamel & Prahalad) * Distinctive Capabilities (Kay) * &nbs
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Key Strategy Tools (Travel Edition): The 80+ Tools for Every Manager to Build a Winning Strategy Vaughan Evans
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