Name: Foundations of Marketing von William Pride (Texas A&M University)
SKU: 9781305405769
Price: 20.99 EUR
Availability: InStock

Foundations of Marketing Zusammenfassung

Foundations of Marketing William Pride (Texas A&M University)

Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

Über William Pride (Texas A&M University)

William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride's research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

Inhaltsverzeichnis

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. PART II: MARKETING RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Market Segmentation and Evaluation. PART III: CUSTOMER BEHAVIOR AND E-MARKETING. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Reaching Global Markets. 9. Digital Marketing and Social Networking. PART IV: PRODUCT AND PRICE DECISIONS. 10. Product, Branding, and Packing Concepts. 11. Developing and Managing Goods and Services 12. Pricing Concepts and Management. 13. Marketing Channels and Supply-Chain Management. 14. Retailing, Direct Marketing, and Wholesaling. PART V: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Online Appendices. Financial Analysis in Marketing. Sample Marketing Plan. Careers in Marketing.

Zusätzliche Informationen

Sku

GOR013911997

ISBN 13

9781305405769

ISBN 10

1305405765

Titel

Foundations of Marketing William Pride (Texas A&M University)

Autor

William Pride (Texas A&M University)

Zustand

Gebraucht - Wie Neu

Bindung

Broschiert

Verlag

Cengage Learning, Inc

Datum

20160107

Anzahl der Seiten

544

Preise

N/A

Begleitschreiben

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