The Fall of Advertising and the Rise of PR Al Ries and Laura Ries
2002. First Edition. 295 pages. Signed by the author. Pictorial dust jacket over black and grey paper covered boards. Flat signed by author to front free endpaper. Book is in better condition than most examples of this age. Neat, clean, well bound pages with very minimal foxing, tanning and thumbing. Small inscriptions and neat labels may be present. Boards have mild shelf wear with light rubbing and corner bumping. Some light marking and sunning. Unclipped jacket has light edge-wear with minor tears and chipping. Mild rubbing and marking.