Planning and Creating Better Direct Mail John D.Yeck & John T.Maguire
1961. No Edition Remarks. 387 pages. Pictorial dust jacket over red cloth. Binding remains firm. Pages have light tanning and foxing throughout. Boards have light shelf-wear with corner bumping. Slight crushing to spine ends. Unclipped jacket has moderate edgewear with chips, tears, and creasing. Light tanning to spine and edges. Water staining to inside panels. Light foxing overall.