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Models of Scenario Building and Planning A. Martelli

Models of Scenario Building and Planning By A. Martelli

Models of Scenario Building and Planning by A. Martelli


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Summary

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

Models of Scenario Building and Planning Summary

Models of Scenario Building and Planning: Facing Uncertainty and Complexity by A. Martelli

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

About A. Martelli

Antonio Martelli started teaching business planning at LUISS (Libera Universita Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010-2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.

Table of Contents

1. Why Scenario Planning? 2. The Missions of Scenarios 3. The Fundamentals of Environmental Analysis 4. Information, Intelligence and Competitive Intelligence 5. The Principles of Scenario Building 6. From Scenario Building to Scenario Planning: a) Intuitive Logic and Trend Impact Analysis 7. From Scenario Building to Scenario Planning: b) Cross Impact Analysis and Morphological Analysis 8. Scenario Planning, Strategies and Mental Models 9. Scenarios in Decision Making 10. Scenarios and the Organisation

Additional information

NLS9781349451197
9781349451197
1349451193
Models of Scenario Building and Planning: Facing Uncertainty and Complexity by A. Martelli
New
Paperback
Palgrave Macmillan
2016-08-27
315
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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