They Think It's All Shite ...It Is Now features facts and trivia that satirize the institution of the World Cup - memorable cheats and failures, spectacular losses, match-fixing, scandals, tournament-related deaths and,importantly, the worst opening ceremonies of all time. It also includes an A-Z section on the ups and downs of the competition, detailing the most brutal players, the most dubious decisions and the most rampant managers (Sven, your card is marked).