Cart
Free Shipping in Australia
Proud to be B-Corp

Future Savvy Adam Gordon

Future Savvy By Adam Gordon

Future Savvy by Adam Gordon


$55.99
Condition - Very Good
Only 2 left

Summary

Future Savvy: How to Filter Forecasts and Extract the Value You Need.

Future Savvy Summary

Future Savvy by Adam Gordon

There's no shortage of predictions available to organizations looking to anticipate and profit from future trends. Apparently helpful forecasts are ubiquitous in everyday communications such as newspapers and business magazines, and in specialized sources such as government and think-tank forecasts, consultant reports, and stock-market guides. These resources are crucial but they are also of very mixed quality. While everyone knows a future-focus is crucial for strategic vision and organizational readiness, what information from the endless sea of sources is valid? How do you know which predictions to take seriously, which to be wary of, and which to throw out entirely? Which ones do you let guide your decisions? Future Savvy provides a hands-on approach to judging predictive material of all types, including providing a battery of critical tests to apply to any forecast to assess its validity, and judge how to fit it into everyday management thinking. In a colorful book with many examples, Adam Gordon synthesizes information assessment skills and future studies tools into a single template that allows managers to apply systematic forecast filtering to reveal strengths and weakness in the predictions they face. The better leaders' view of the future, the better their decisions - and successes - will be. Future Savvy empowers both business and policy/government decision-makers to use forecasts wisely and so improve their judgment in anticipating opportunities, avoiding threats, and managing uncertainty.

About Adam Gordon

Adam Gordon is an expert in strategic foresight and its application to real-world industry and policy leadership. He has been an analyst, consultant, planner, facilitator, and teacher in the field, and his work has been featured on NPR' s Morning Edition and CNN World Report. Adam is the director of The Future Studio, UK, and was previously a Senior Associate at Coates & Jarratt, Inc., a futures consulting firm in Washington, D.C. He maintains an author blog forum on topics related to Future Savvy at www.futuresavvy.net

Table of Contents

CONTENTS ACKNOWLEDGMENTS ix INTRODUCTION 1 CHAPTER 1: Recognizing Forecast Intentions 17 CHAPTER 2: The Quality of Information: How Good Is the Data? 39 CHAPTER 3: Bias Traps: How and Why Interpretations Are Spun 61 CHAPTER 4: Zeitgeist and Perception: How We Can't Escape Our Own Mind 83 CHAPTER 5: The Power of User Utility: How Consumers Drive and Block Change105 CHAPTER 6: Drivers, Blockers, and Trends 133 CHAPTER 7: The Limits of Quantitative Forecasting 153 CHAPTER 8: A Systems Perspective in Forecasting 173 CHAPTER 9: Alternative Futures: How It's Better to Be Vaguely Right than Exactly Wrong 197 CHAPTER 10: Applying Forecast Filtering 215 CHAPTER 11: Questions to Ask of Any Forecast 263 FURTHER READING 285 INDEX 289 6894fm01.qxp_jt 7/21/08 2:13 PM Page viii

Additional information

GOR002891641
9780814409121
0814409121
Future Savvy by Adam Gordon
Used - Very Good
Hardback
Amacom
20080701
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Future Savvy