This is a study of the success of the rock band Simple Minds, examining their history, chart appearances and sell-out tours. The dynamics between Jim Kerr and Chrissie Hynde are discussed, but the author attempts to cover every influence on the band and all its members and significant moments in the band's history. Adam Sweeting reminds old fans of the heady early days of the 80s and perhaps informs the newer audiences of this band's roots. Each record, each album, he asserts must be reassessed as the progress is tracked. Adam Sweeting has contributed to several UK publications, including "Melody Maker", "The Guardian", "Q" and "YOU" magazines, "The Observer" and the "Daily Telegraph".