This book bridges the gap between basic memory research and mnemonic applications through a careful analysis of the processes that underlie effective memory aids. The book traces the history of mnemonics, examines popular techniques, and discusses the current relevance of mnemonics to both psychological researchers and those seeking to improve their memory. Using a unique approach (termed mnemonology), the authors seek not necessarily to promote specific mnemonic techniques, but to provide information which will allow one to improve memory by creating their own mnemonics.