Food and Beverage Management: A Selection of Readings by Andrew John Lockwood
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Food and Beverage Management
Food and Beverage Management
Summary
This supplement to the main textbook contains a collection of classic and contemporary articles related to food and beverage operations. Analyzing the scope and structure of the catering industry, the text is organized to cover the five key areas of a manager's responsibilities.
Food and Beverage Management Summary
Table of Contents
Introduction - the scope and structure of the industry. Part 1 Strategic considerations: the role of strategic decision making, reviewing performance, branding strategies; expansion strategies; applying retailing to food and beverage operations; monitoring. Part 2 Planning and design: location analysis; new product development; catering systems; design and layout. Part 3 Managing operations: human resource management; quality assurance; operations research; marketing and merchandising; purchasing and supply. Part 4 Controlling: monitoring customer satisfaction; management information systems; managing profitability; productivity improvement; inventory management; hygiene and HACCP. Part 5 Contemporary issues: organizational structures; trends and developments in food/beverages; changing customer needs; environmental issues.
Additional information
GOR003493548
9780750619509
0750619503
Food and Beverage Management: A Selection of Readings by Andrew John Lockwood
Used - Very Good
Paperback
Taylor & Francis Ltd
1994-12-12
250
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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