My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free Shipping in Australia
Trustpilot
Proud to be B-Corp

The Digital Marketing Planner Annmarie Hanlon

The Digital Marketing Planner By Annmarie Hanlon

The Digital Marketing Planner by Annmarie Hanlon

Reviews:
$45.39
Condition - New
Only 2 left
New

Summary

A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.

The Digital Marketing Planner Summary

The Digital Marketing Planner: Your Step-by-Step Guide by Annmarie Hanlon

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you'll:

  1. Learn all the key information you need.
  2. See theory in practice through the running Zoom case example.
  3. Apply what you've learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

The Digital Marketing Planner Reviews

It was very readable, very easy to use. -- Lorcan, postgraduate digital marketing student
I liked the Fill in the Blanks task sections. I thought it was very nice to be able to write down in the same place I was learning. -- Maeve, postgraduate digital marketing student
I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting. -- Shauna, postgraduate digital marketing student
I understood at each step exactly what I had to do and why it was a good idea to do so. -- Anand - 2nd year digital marketing student
As a student, I found it very useful [...] Very unique content. -- Paulius, 2nd year digital marketing student

It gives the reader a realistic overview of the real world and real digital marketing situations.

-- Hugo, 2nd year digital marketing student
The main thing I have struggled with throughout my marketing modules is knowing which steps to do include in a plan and when to include them. I think having a clear template would really help motivate me. -- Shannon, postgraduate digital marketing student

About Annmarie Hanlon

Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations. Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice. Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner. Follow her updates on Twitter @AnnmarieHanlon

Table of Contents

Step 1: Assess the background Step 2: Analyse the audience Step 3: Create a digital marketing strategy Step 4: Construct the objectives Step 5: Justify the resources Step 6: Build the action plan Step 7: Evaluate the plan Step 8: Present the plan

Additional information

NGR9781529742787
9781529742787
1529742781
The Digital Marketing Planner: Your Step-by-Step Guide by Annmarie Hanlon
Annmarie Hanlon
New
Paperback
SAGE Publications Ltd
2022-02-01
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - The Digital Marketing Planner