For young people in today's world, 'image' is everything. What was once the preserve of the inner-city playgrounds and street corners has spread countrywide. Whether you live in Clapham or Climping, Hounslow or Hull, you need to be seen with the right pair of trainers, the latest mobile phone and listen to the same cool bands. This book is the complete guide to being 'street'. Informative, while very entertaining and tongue-in-cheek it takes a fictitious character, Woodrow - the ultimate nerd. The book charts his journey of self-discovery, from a countryside, public-school background, to the mean streets of London. Along the way he learns how to dress, how to speak, what to like and not like. All the key elements of street culture are included here - phone texting, fashion, R&B, grafitti art, gang warfare - as are the stereotypical characters native to urban living - the bouncer, the dealer, the pimp. Heavily illustrated by colour cartoon artwork, and accompanied by a witty text, this is the definitive guide to making it in the 'hood!