Right-Brain Project Management: A Complementary Approach by B Michael Aucoin
Right-Brain Project Management: A Complementary Approach looks at contemporary project management from a fresh perspective, exploring right-brain approaches that are intuitive and capitalize on natural human thinking and activity. Coupled with the logical and formal, or left-brain, methodology associated with conventional project management, facilitation of right-brain functions offers a good range of techniques for project success. Presenting extensive research and the experiences of project managers who use right-brain approaches successfully, this book sheds a unique and hopeful light on conquering the challenges of contemporary projects. Learn how the successful project manager can become a whole-brain project manager by enlisting resources from both the right and the left sides, and how to further enhance project management by incorporating innovation and flexibility.