Insanity, Institutions and Society, 1800-1914 by Bill Forsythe
Very little competition - most that exists on the subject is very out-of-date
Good sales of previous titles in the series
Strong contributors
Comparative emphasis of the chapters (eg. British, Irish, Colonial) is strong
Revisits the revisionism of Foucault - anything related to him is of strong interest and sells well
Routledge has a strong presence in the history of madness eg ' History of Bethlem' was widely reviewed