Futurecasting is the definitive guide on how to predict trends and to plan new businesses and products against a backdrop of continuously evolving media technologies. Are you equipped with an overview and the right tools to filter the important developments? This book will tell you how technology forecasting works so that you have control of inventing your future. Futurecasting will help you build a 'big picture' - a conceptual model - of what's happening in this rapidly developing and continuously changing environment. It is about developing the 'look-ahead' tools you need to plan for the future. While we can only guess the extent of the impact of new media in the future, we can prepare ourselves somewhat by understanding the range and nature of the technologies involved. This book will help you build an overview of what is happening now, and how media will develop over the next decade.