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Business Research Methods Boris Blumberg

Business Research Methods By Boris Blumberg

Business Research Methods by Boris Blumberg


$13.49
Condition - Very Good
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Summary

Offers comprehensive coverage of both qualitative and quantitative methods. This book focuses on student research projects and includes examples of theory in practice.

Business Research Methods Summary

Business Research Methods by Boris Blumberg

The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

About Boris Blumberg

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant. www.linkedin.com/in/pamelaschindler/

Table of Contents

Part 1 Essentials of research
1The nature of business and management research
2The research process and proposal
3Literature review
4 Ethics in business research

Part 2 Research methods
5Quantitative and qualitative research
6Sampling strategies
7Survey research
8Secondary data and archives
9Case studies, qualitative interviews and focus groups
10Observation
11 Content analysis and other qualitative approaches
12Experimentation

Part 3 Research instruments
13 Measurement and scales
14 Fieldwork: questionnaires and responses
15 Writing up and presenting research outcomes

Cases
Glossary
Index

Part 4: Statistical Background (available electronically only)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview

Appendices

Additional information

GOR005519630
9780077129972
0077129970
Business Research Methods by Boris Blumberg
Used - Very Good
Paperback
McGraw-Hill Education - Europe
2011-02-01
656
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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