As new media evolve, many designers will increasingly find themselves working in digital media. As they do, they will discover that existing skills cannot simply be transferred from print to screen-based design. Digital media has meant modifying established approaches to design and formulating a new set of rules. Combining exciting graphics with informative text and case studies, these books will become indispensable tools for both students and professionals alike. The various meanings and functions attached to colour by different cultures and the extent to which these factors influence how colour is used in global-corporate communications are all laid out to help the designer with colour decisions.