Pikeys have been with us for thousands of years but in recent times the pikey instinct has become ubiquitous. With a wealth of money-saving offers and the glorious advent of cut-price airlines, its is now practically impossible to pay full price for anything - should you be foolish enough to want to. Pikeyness is a way of life with a rich history and culture. From Jesus to LoveJoy, the Queen to the Wombles, OI, PIKEY! traces the origins and growth of the movement and salutes its pioneers and celebrity champions, enabling the reader to identify the pikey next door and embrace the pikey within.