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Brilliant Start-Up Caspian Woods

Brilliant Start-Up By Caspian Woods

Brilliant Start-Up by Caspian Woods


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Brilliant Start-Up Summary

Brilliant Start-Up: How successful entrepreneurs set up and run a brilliant business by Caspian Woods

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

* feel positive, energised and enthused

* be clear about the start-up process

* be able to tailor it to suit their individual needs

* know which parts to focus on for success

* where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

About Caspian Woods

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was also appointed by Prince Charles as an ambassador for his youth business trust.

Table of Contents

About the author

Acknowledgements

How this book works

Phase 1 Preparation

Step 1 Brace yourself

Step 2 Work on your brilliant business idea

Step 3 Road test your idea

Step 4 Build your support network

Step 5 Your business plan

Step 6 Reduce your start-up costs

Step 7 Raise finance

Step 8 Take care of the small print

Phase 2 Into action

Step 9 Get selling

Step 10 Set your price

Step 11 Now, make your product/service

Step 12 Get the cash in

Step 13 Do your books

Step 14 Do a quick risk audit

Phase 3 Up and running

Step 15 Taking on staff

Step 16 Make sales easier: marketing

Epilogue

Useful contacts

Index

Additional information

NGR9780273761976
9780273761976
0273761978
Brilliant Start-Up: How successful entrepreneurs set up and run a brilliant business by Caspian Woods
New
Paperback
Pearson Education Limited
20110915
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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