'For experienced business leaders or professionals new to the area, this book provides a comprehensive, detailed guide to managing a technical training business. It includes concise definitions of often misunderstood training concepts, time-proven examples of organization design, contracts, workflows and decision trees. CEdMA Europe and BCS have created both a valuable primer and essential day-to-day handbook to building and leading a top-notch, profitable, technical training business.' -- Cushing Anderson * VP of IT Education and Certification Research at IDC *
'An excellent guide and rich compendium of principles to help run a successful technical training business. The book is a very useful reference companion to be used daily - it is comprehensive, insightful and full of best practices.' -- Matthew Poyiadgi * Vice President, Pearson VUE, Europe, Middle East & Africa *
'This is a book you will go back to time and time again. I regard it as an invaluable assistant to anyone involved in service-based training businesses in today's technology driven world. It is a significant body of knowledge for our industry with current practical experience and laser like insight into everything from strategy to scheduling, and from making money in each modality to legal protection. I anticipate it providing professional success to those who learn from the guidance within its pages.' -- Jon Buttriss * Non-Executive Director, London Learning Consortium & Member of the IIBA Board of Directors *
''Technical Training Management' provides a comprehensive framework for companies who are just getting their customer technical education programs off the ground, and a nice refresher for more seasoned leaders. Philip shares his real world experience and has also managed to provide a modern perspective on customer technical education models for today's customer success focused world.' -- Danielle Campbell * Head, Adobe Digital Learning Services - Americas *
'CEdMA Europe has created an impressively comprehensive reference guide for the technical/customer training business. Every level of training manager (from novice to expert) can leverage this deep dive into all aspects of the training business. Excited to see the sections on offering managements and business development/marketing which cover topics that are often overlooked by many training organizations.' -- Terry Vyas * VP Education Services, PTC *
'This valuable book fills an important gap in the current literature on training and its management. For too long training in general, and technical training in particular, have largely been managed ad hoc, with everything from processes to strategy either inherited from the past or patched together on the fly. This volume takes a forensic, detailed look at every aspect of the delivery of technical training and what is necessary to make a success of it - emphasising the importance of business alignment but also exploring everything from channel partnerships to the legal issues and managing your team. It will be essential reading for anyone in charge of a technical training team.' -- Donald H Taylor * chair, Learning and Performance Institute *
