Part I: The Seeds of Mass Communication Research
Chapter 1. Ownership, Technology, Content and Context in the Search for Media Effects - Elihu Katz
Chapter 2. On the Development of Communication Theory: Some Reflections - Kurt Lang and Gladys Engel Lang
Chapter 3. Thoughts on Lazarsfelds New York "Radio Studies" from the Perspective of 2010 - Gertrude Robinson
Chapter 4. Commentary: Three Accounts of the Founding Heroes of Communication Research - Mihai Coman
Part II: Communication and Family Contexts
Chapter 5. Communication and Work in Copreneurial and Family Businesses - Jill Helmle, David Siebold and Tamara Afifi
Chapter 6. An Alternative Approach to Studying Family Communication: Studying the Family from a Group Communication Perspective - Stephenson Beck, Amy Miller, Whitney Frahm and Laura Farrell
Chapter 7. Older People and New Communication Technologies: Narratives from the Literature - Ted Zorn, C. Kay Weaver and Margaret Richardson
Chapter 8. Commentary: Moving Beyond our Scholarly Comfort Zones - Jon Nussbaum
Part III: Perspectives on Communication and Language
Chapter 9. Language Attitudes: Existing Frameworks and an Interactional Model - Howard Giles and Mikaela Marlow
Chapter 10. Communicating Love: A Sociocultural Perspective - Elisabeth Gareis and Richard Wilkins
Chapter 11. Critical Discourse Analysis and (U.S.) Communication Scholarship: Recovering Old Connections, Envisioning New Ones - Karen Tracy, Susana Martinez-Guillem, Jessica Robles and Kimberly Casteline
Chapter 12. Commentary: Discussion: Discourse, Context, and Interdisciplinarity - Ruth Wodak
Part IV: Emerging Perspectives on Issues of Enduring Importance
Chapter 13. Anonymous Communication: Unmasking Findings Across Fields - Steven Rains, Craig Scott and Muge Haseki
Chapter 14. Mass Media Effects on Youth Sexual Behavior - Paul Wright
Chapter 15. Interactivity: Managing Customers in the Electronic Marketplace - Paul Murschetz
Chapter 16. Commentary - Pen Hwa Ang
