European Marketing Management: Readings And Cases by Chris Halliburton
A unique book of readings and cases from European authors and contributors including translations of work not previously available in English.
European Marketing Management
Summary
A book of readings and cases from European authors and contributors.
European Marketing Management Summary
Table of Contents
Introduction: Overview of European Marketing. Formulating European Marketing Strategies. Adapting European Marketing Operations. Organizing European Marketing Processes. Conclusions - New Challenges in Europe?
Additional information
GOR004062450
9780201631890
020163189X
European Marketing Management: Readings And Cases by Chris Halliburton
Used - Very Good
Paperback
Pearson Education (US)
19931014
488
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us