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Vocational A-level Advanced Business Dan Moynihan

Vocational A-level Advanced Business By Dan Moynihan

Vocational A-level Advanced Business by Dan Moynihan


$36.99
Condition - Very Good
Out of stock

Summary

Written in line with the 2000 specifications, this edition provides the background information and activities required for the mandatory units of GNVQ Advanced Business. It offers an illustrated text supported by: case studies; activities; a summary of 'what you need to learn' at the start of each chapter; and end-of-chapter tests.

Vocational A-level Advanced Business Summary

Vocational A-level Advanced Business by Dan Moynihan

This new edition has been tailored exactly to the 2000 specifications, and provides all the background information and activities required for the mandatory units of GNVQ Advanced Business. Written by two highly experienced authors, the book offers a clear well-illustrated text supported by: up-to-date case studies; numerous activities; a clear summary of 'what you need to learn' at the start of each chapter; and end-of-chapter tests.

Table of Contents

UNIT 1. BUSINESS AT WORK; 1. Production and the objectives of business; 2. Organizing business; 3. Communications; 4. Business functions; UNIT 2. THE COMPETITIVE BUSINESS ENVIRONMENT; 5. Competition and markets; 6. Government policy and business; 7. The international business environment; UNIT 3. MARKETING; 8. What is marketing?; 9. Researching customer wants; 10. Marketing strategies 1: Pricing and promoting the product; 11. Marketing strategies 2: Placing and selling the product; 12. Analysing market opportunities; UNIT 4. HUMAN RESOURCES; 13. Human resources planning; 14. Recruiting and selecting employees; 15. Managing employee performance; UNIT 5. FINANCE; 16. Recording financial information; 17. Cash flow forecasting; 18. Financial accounts; 19. Monitoring financial performance; UNIT 6. BUSINESS PLANNING; 20. The business plan: preparation and data collection; 21. Marketing and production planning; 22. Financial planning; 23. Sources of finance for your business plans; Index

Additional information

GOR003248154
9780198328315
0198328311
Vocational A-level Advanced Business by Dan Moynihan
Used - Very Good
Paperback
Oxford University Press
20011018
640
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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