This book addresses the costly non-sustainable policies, programs, practices, and priorities currently driving the tuition crisis in American public higher education. In this era of growing competition among public colleges and universities for more students and higher rankings, their leaders and governing boards have lost sight of student-centered missions in favor of more and greater non-education related amenities, facilities, programs, and practices that have added substantially to the cost of a college degree without increasing its quality. This book is an appeal to all interested taxpaying citizens, public officials, governors, governing boards, and university presidents to take a second look at these costly decisions and begin a new era of placing the higher education needs and interests of students above all. We have created this tuition crisis; now we must solve it.