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E-Business and E-Commerce Dave Chaffey

E-Business and E-Commerce By Dave Chaffey

E-Business and E-Commerce by Dave Chaffey


$36.99
Condition - Very Good
Only 3 left

Summary

Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.

E-Business and E-Commerce Summary

E-Business and E-Commerce by Dave Chaffey

The second edition of "E-Business and E-Commerce Management "builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

Table of Contents

Preface and Guided Tour Acknowledgements I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-Commerce Fundamentals 3. E-business Infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business Strategy 6. Supply Chain Management 7. E-procurement 8. E-marketing 9. Customer Relationship Management III IMPLEMENTATION 10. Change Management 11. Analysis and Design 12. Implementation and Maintenance Glossary Index

Additional information

GOR001514948
9780273683780
0273683780
E-Business and E-Commerce by Dave Chaffey
Used - Very Good
Paperback
Pearson Education Limited
2003-12-04
618
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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