Successful Marketing for the Small Business by Dave Patten
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Successful Marketing for the Small Business
Successful Marketing for the Small Business
Summary
A guide to how a basic grasp of the essentials of marketing can revitalise any service or product led company, including information on how to research what the market needs, finding customers, building profitable relationships with customers and designing ads that sell. Fourth revised edition.
Successful Marketing for the Small Business Summary
Table of Contents
Who needs marketing?; researching the market; advertising; direct response; public relations; selling; other marketing techniques; exhibitions; exporting; new products.
Additional information
GOR003798888
9780749426446
0749426446
Successful Marketing for the Small Business by Dave Patten
Used - Very Good
Paperback
Kogan Page Ltd
19980628
160
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us