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Strategic Management David Lei

Strategic Management By David Lei

Strategic Management by David Lei


$36.99
Condition - Very Good
Only 1 left

Summary

Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.

Strategic Management Summary

Strategic Management: Building and Sustaining Competitive Advantage by David Lei

Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well!

Table of Contents

1. Introduction. 2. The Competitive Environment: Assessing Industry Attractiveness. 3. Firm Capabilities: Assessing Strengths and Weaknesses. 4. Opportunities for Distinction: Building Competitive Advantage. 5. Shifts in Competitive Advantage: Responding to Environmental Change. 6. Corporate Strategy: Leveraging Resources to Extend Advantage. 7. Global Strategy: Harnessing New Markets to Extend Advantage. 8. Strategic Alliances: Competing and Cooperating for Advantage. 9. Designing Organizations for Advantage. 10. Balancing Integration and Change: Building Learning Organizations. 11. Corporate Governance: Instilling Principles for Enduring Advantage.

Additional information

GOR003940428
9780324226218
0324226217
Strategic Management: Building and Sustaining Competitive Advantage by David Lei
Used - Very Good
Paperback
Cengage Learning, Inc
2005-08-24
560
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Management